covergirl

clean fresh skincare and a look to match.

creative director: ryan philbrick | art director: jeremiah corder | writer: babette puebla de male

From Pure Rituals to Iconic Glow.

For COVERGIRL Clean Fresh Skincare, the in-store experience was designed to reflect everything the line stands for: fresh-faced beauty, easy skincare, and a youthful sense of confidence. From displays to signage, every touchpoint was created to feel clean, fun, and inviting while helping the products stand out in a way that felt both vibrant and skincare-focused.