sally hansen

brand campaign art direction
+ graphic design

creative director: missy rezny | art directors: jeremiah corder, mike solis | writer: babette puebla de male

oh my mani.

My passion for all things beauty and fashion photography experience landed me on the pitch team for this staple in at-home manis. We won the account and for the past two years I’ve been hard at work designing and concepting the look and feel of their incredible selection of nail polish franchises. Key visuals, online and digital content and secondary assets help to set the tone for other agencies and the brand to leverage across various touchpoints.

MIRACLE GEL™ DONUT SHOP COLLECTION

SUPPORTING SOCIAL CREATIVE DEVELOPED BY AGENCY CULT–LONDON

MEGA STRENGTH™ MERMAID COLLECTION

INSTA-DRI® SOUR PATCH KIDS® COLLECTION

INSTA-DRI™ NEW YORK MINUTE COLLECTION

SUPPORTING SOCIAL CREATIVE DEVELOPED BY AGENCY CULT–LONDON

GOOD. KIND. PURE.™ LAUNCH

100% Vegan.
1000% Gorg.

We had the unique opportunity to launch Sally Hansen’s next generation of conscientious nail polish. It required a steady combination of beauty and nature to showcase its superiority in both.

PRINT & POST MATERIALS