Sally Hansen
BRAND CAMPAIGN ART DIRECTION + GRAPHIC DESIGN
OH MY MANI.
My passion for all things beauty and fashion photography experience landed me on the pitch team for this staple in at-home manis. We won the account and for the past two years I’ve been hard at work designing and concepting the look and feel of their incredible selection of nail polish franchises. Key visuals, online and digital content and secondary assets help to set the tone for other agencies and the brand to leverage across various touchpoints.
SR. ART DIRECTOR: Jeremiah Corder
SR. ART DIRECTOR: Mike Solis
SR. COPYWRITER: Babette Puebla de Male
CREATIVE DIRECTOR: Missy Rezny
MIRACLE GEL™ DONUT SHOP COLLECTION
SUPPORTING SOCIAL CREATIVE DEVELOPED BY AGENCY CULT–LONDON
MEGA STRENGTH™ MERMAID COLLECTION
INSTA-DRI® SOUR PATCH KIDS® COLLECTION
INSTA-DRI™ NEW YORK MINUTE COLLECTION
SUPPORTING SOCIAL CREATIVE DEVELOPED BY AGENCY CULT–LONDON
GOOD. KIND. PURE.™ LAUNCH
100% Vegan.
1000% Gorg.
We had the unique opportunity to launch Sally Hansen’s next generation of conscientious nail polish. It required a steady combination of beauty and nature to showcase its superiority in both.
PRINT & POST MATERIALS
OLV & DIGITAL CONTENT
SUPPORTING SOCIAL CREATIVE DEVELOPED BY AGENCY CULT–LONDON
MIRACLE GEL™ — NEW TOP COAT
(PRINT AND POS ASSETS)
