the woods
branding + design for small batch cannabis.
creative director: jeremiah corder | writer: jessica colon
to legendary heights.
The Woods Founder’s Reserve is a premium small-batch cannabis line—crafted with intention, but flying under the radar. That’s where we came in.
Through a competitive deep dive, visual exploration, and a series of voice and tone sessions, we reimagined the brand from the ground up—building a distinct look, a more culturally relevant voice, and a campaign designed to elevate Terrapin’s high-end strain to legendary status.
flower to the people
a brand position + design for a family of cannabis.
exec. creative director: demian kato | creative director: jeremiah corder
designer: audrey scherer | motion: manuel perez | writer: karina arnold
states of mind for all humankind.
Terrapin needed to stand out in a crowded, often intimidating cannabis space. We saw an opportunity to flip that—making the brand more welcoming, human, and fun.
Through audience and positioning work, we landed on “Flower to the People.”—a platform rooted in inclusivity and approachability, designed to resonate from the canna-curious to the everyday consumer.
We brought it to life through visual design, voice and tone, and marketing—building a brand that doesn’t just sell cannabis, but invites everyone in.
bringing it to life at the
underground music showcase.
We took Flower to the People off the page and into the wild at Underground Music Showcase—turning the brand into an experience. From custom swag to ice-cold snow cones and festival-only deals, we created a space that pulled people in and kept them there.
The result: increased sales, a boost in social buzz, and a whole lot of new fans. A brand moment built for the crowd, and made to be shared.
