sally hansen x cruella

shopper marketing + creative/art direction

art director: jeremiah corder | creative directors: mike solis, missy rezny
agency: the integer group

claws with a mean streak.

For Sally Hansen x Cruella, we designed mani marketing with rebellious attitude. Bold color. Sharp contrast. Edgy patterns. Zero interest in playing it safe. Inspired by Cruella’s edgy fashion and unapologetic attitude, the work was all about turning nail creative into a statement—fearless, dramatic, and impossible to overlook.